My thoughts on sponsored content, product placement, branded entertainment, and advertainment.

Thursday, December 07, 2006

It's a bird, it's a plane....

It's a Jeep Wrangler!!!!!!!

There are oh-so-many sights to see in NYC. We've got some subways plastered with red targets (Target logo). There's the neverending saga of the bus completely wrapped in an ad. But how often do you see an actual product, hanging off a billboard?

This billboard in NYC is enormous. Not that this is really sponsored content, but of all the things one ought to call product placement, THIS is product placement!!! It's the most eye catching thing on the block. Forget about the spectaculars it's just so out of place looking.

So now to get to my point. Times Square is getting more bang for your advertising buck. This Jeep ad is just amazing--people in the area will look at it. But it's such a popular place, maybe it will make it into a movie? And perhaps if you ever tune into MTV's Total Request Live, you'll see it again. It's like free product placement, especially on TRL, because it's just there. People watching the show are going to see it over and over and over again, every day until the billboard is gone. So yes, Times Square is an expensive place for a billboard, but TRL is one of MTV's most popular afternoon shows. What a deal.


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