My thoughts on sponsored content, product placement, branded entertainment, and advertainment.

Wednesday, September 13, 2006

More Web Advertising

Websites seem to be the new sensation sweeping the advertising nation. I have heard a lot of buzz about the new BudTV internet channel which will launch after the Superbowl. This is advertainment at it's best. I actually believe this is a new and innovative way to get ads out there in a world of TiVo. The channel is not a traditional way to reach audiences, which is what will probably make this experiment a success.

BudTV will feature comedy, sports, celebrities, and music shows. Ads surrounding the lineup will be unavoidable, which is the beauty of this media outlet. Viewers can even access the Bud ads to view over and over again. Most advertisers only hope their ad will gain attention from their target market--yet Bud hopes the target audience will consume advertisement willingly.

The channel will allow a user to download ad content and entertainment directly to their computers or Ipods. Begging to win over young male viewers--all of the elements are there. Ipods, an internet outlet, and, of course, beer! Targeting 21-34 year-olds is key, because traditional media often does not phase this young generation. For 2007, Anheuser-Busch plans to dedicate 10% of the total advertising budget to online ads.

This, I feel, is the future of advertising.

Link to CNN Money


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