Advertainamaina

My thoughts on sponsored content, product placement, branded entertainment, and advertainment.

Thursday, September 28, 2006

Internet that goes bump in the night...


Harry Potter has flown around my computer screen without my permission.

I was just minding my own business and Harry flew out of my AIM buddy list.

This has inspired this post. I really have to complain about the obtrusive ads on my screen, sometimes. I don't like checking the weather and having to wait for some Western Union ad to stop following my mouse around the page. It's very disturbing at night, when I am sound asleep, to be roused from my slumber from something on my computer yelling, "HELLOOOOO? HELOOOOOOOOOOO?" Yes, I like smiley faces. Thank you smileycentral.com. Stop haunting me in my sleep.

I think advertisers have the right idea, though. Advertising will never, ever die. I notice blogs that tell me that advertising is dead (read one here). That people today have TiVo to avoid commercials. And there are ridiculous amounts of banner advertisements online that are ignored. Of course we're all text messaging and listening to Ipods, in our own little worlds and resent being marketed to.

Maybe these crazy, obtrusive ideas are the next level. But advertising will never die. I cannot visit a website, check my weather, or listen to a song without ads. Like it or not, we're suck with ads, ads, everywhere.

On the bright side, there may be a free new internet music download site powered by: you guessed it...advertising! I'll put up with some ads for some music. I like new ideas to get people to pay attention to ads. I do not, however, like getting yelled at by smile faces while I'm sleeping. So that's two example of new, unique, in-your-face advertising. Who knows which way the advertising road will go....

Tuesday, September 26, 2006

We're All Billboards


Product placement is seen everywhere. It's not just a TV and movie scheme, though. We;re all product billboards, walking around, toting brand names and dropping the names of our favorite restaurant, movie, or brand of pasta. If the value of product placement is worth anything, which it is, marketers have the right idea when going after celebs to talk them up to consumers.

Take the fashion industry, for instance. Maybe Paris Hilton wears a Chanel dress to an awards show. She talks about her dress. Celebrities make many products popular by wearing and promoting them. When Paris was arrested for DUI a few weeks ago, it was because she really wanted an In-and-Out Burger. More product placement. Companies love celebs to promote their brand. And in doing so, companies can make celebrities a little more famous.

Here's one media analysts take on why Paris Hilton (this could stand for any celeb) is so famous. Paris throws out tons of unpaid product placement. She is name dropping from everything from nightclubs to her dog's clothing designer. She pays attention to big events, big designers, and big nightclubs--and in return, they pay attention to her. She is a walking billboard. She is the definition of human product placement. And now she is more famous than ever. And I bet the In-and-Out Burger is, too.

Here's the link to "Why Paris Hilton is Famous."

Wednesday, September 20, 2006

Product Placement Palooza

I never realized how much product placement is used in movies. I think because I am desensitized to the brands that are prominent in my life, I fail to see them portrayed for all to see on the big screen. I thought I would look into it more after reading an article from The Center for Media Research that stated that the US is the largest paid product placement market, spending 1.5 billion in 2005.

While I do notice blatant product placement (and sometimes get angry at how obvious it is) I thought it would be cool to find out what I have been missing in my advertising-oblivion. To my surprise, it is hard to find a new movie without product placement. The Pirates of the Caribbean: Curse of the Dead Man's Chest, was the only recent movie I found lacking product placement. Of course, it was only the highest grossing movie of the year.

All of the products caught in films can be found at BrandChannel.com. I guess since my whole life I have been exposed to prominent brands, I tune them out. It's good to see what I have been missing.

Wednesday, September 13, 2006

More Web Advertising

Websites seem to be the new sensation sweeping the advertising nation. I have heard a lot of buzz about the new BudTV internet channel which will launch after the Superbowl. This is advertainment at it's best. I actually believe this is a new and innovative way to get ads out there in a world of TiVo. The channel is not a traditional way to reach audiences, which is what will probably make this experiment a success.

BudTV will feature comedy, sports, celebrities, and music shows. Ads surrounding the lineup will be unavoidable, which is the beauty of this media outlet. Viewers can even access the Bud ads to view over and over again. Most advertisers only hope their ad will gain attention from their target market--yet Bud hopes the target audience will consume advertisement willingly.

The channel will allow a user to download ad content and entertainment directly to their computers or Ipods. Begging to win over young male viewers--all of the elements are there. Ipods, an internet outlet, and, of course, beer! Targeting 21-34 year-olds is key, because traditional media often does not phase this young generation. For 2007, Anheuser-Busch plans to dedicate 10% of the total advertising budget to online ads.

This, I feel, is the future of advertising.

Link to CNN Money

Sunday, September 10, 2006

Interactive Internet Entertainment!

My absolute favorite website isn't even a website at all--it's an ad! I show it to my friends. I sent the link to my mom. I view it while enjoying a beer on a Friday night. The site is the Element and Friends Web Site for the 2006 Honda Element. It provides different commercials for your viewing pleasure, along with a map you can drive a little Honda Element around an island and find the little critters from the commercials.

I love this website, however, I am a college student and I find it funny. A 2006 Honda Element is completely out of my price range. Whether this site is effective in selling Elements to a younger age demographic--I don't know. It did win a Yahoo! Award for creativity. Apparently the site got a lot of traffic from buying key search words like "hairy" and "fuzzy". Who, when searching for a car, looks up hairy and fuzzy? I know I found out about it though WOM from some of my college buddies. And I saw it on Myspace. Honda probably won't find it's key car-buying audience on Myspace.